A large-scale floral producer contacted us to develop an advanced CRM with a number of account types that will allow them to digitize most processes. The main goal was to automate as many things as possible and add transparency to all business processes down to the lowest level. In the end, we’ve built a CRM that allows us to digitize and map the entire value chain of a business.

We’ve had to implement various account types, such as driver, grover, client, manager and owner and develop interfaces and views for them. Translating the process of growing flower into useful numbers proved a challenge as well, since it’s quite abstract and nuanced. We’ve integrated various sensors (temperature, acidity, humidity, e.c., tdc, vpd, e.t.c.) to pull up and store data automatically, developed notifications when a certain parameter drops out of a set range and introduced a number of quality of life changes (such as keeping track of which flowers grew where for easier rotation) to reduce the work and document load.

Text: In the end we’ve developed a platform that requires no installation, works well on mobile devices, allows for a complete overview for a business owner, easier administration for managers and less paperwork for other staff. Process automation, grow output prognoses, real-time environmental conditions status updates, automatic invoicing and reduced paperwork allow Florists to increase their revenue by 20% and more yearly.