Product idea is a belief that there’s a need that can be covered in a specific way. It consists of hypotheses. During this phase, we choose the ones that will have the largest impact on your product and collect feedback from end-users.
When Yandex, the biggest Russian software company, needed to determine whether to develop a costly AI assistant, they had to check whether people would actually use it.
To test this, they announced it as a revolutionary AI technology, and placed actual people to answer every request. They found out that users proceed to use the assistant regularly after “stress-testing” it first.
Development started not only with proof that the product will be needed, but with data on what’s most important for onboarding and getting users to stick with the product.
Our experts possess a mindset that allows for similar creative solutions. They also lack attachment to your product which allows them to examine hypotheses critically as well as investigate points that founders often consider as given.
Depending on the circumstances, we use both quantitative and qualitative research to test hypotheses.
Quantitative research allows us to establish generalizable facts on the topic and test or confirm theories, while Qualitative research permits us to gather in-depth insights on various concepts and experiences.
Doing great things entails great risks and even greater uncertainty. Our aim is to reduce those by testing the most pivotal and controversial theories.