Apontis - impltech | Berlin Software Development Company

Project Plan

Task

Design and development of the web platform

Team

Product Manager, Business Analyst, UX Researcher, UI/UX Designer, 2 Back-end and 2 Front-end developers, 1 QA

Duration

6 month

Scope

50 web screens

Overview

Changing the face of finding appropriate medicine was the goal of our client when they reached out to us for help. We ended up delivering a fully realized design and development for a platform that simplifies the process of connecting patients with the right medicine using advanced technology.

We covered the creation of an appealing and easy-to-use interface as well as crafting functionality with many useful opportunities to discover and learn information about the pharmaceutical prescriptions. Now, users of Apontis have no trouble finding the medication they are looking for.

Deliverables

UX Research
UI/UX Design
Web Development
Software Development
CRM Design

Results

We worked on creating an advanced search feature that powers users to find more accurate and on-point information about any particular medication, taking into account aspects like the dosage and active ingredients. One of the standout innovations is the option to search for medicine by uploading a photo of a prescription which the system analyzes and comes up with fitting results.

When searching for multiple pharmaceutical medications, the search displays vital information about each prescription with markers like contradictions, side effects, terms of use, and more. The result of the project was a fully developed platform that facilitates personalized experiences when searching for medication.

Start screen

Search results

Medicines

Adding medicine

Components

Upload image

Start screen

Search results

Medicines

Adding medicine

Components

Upload image

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User persona

Cardiologist

Age:42

Status:Married

Location:Berlin

Smart

Hardworking

Modern

Reading

Biography

has been working as a cardiologist for 15 years. Over the years, she has built up a large database of patients with chronic cardiovascular disease. Innovation and development are the main goals of Stella’s work.

Personality

Loyal

Frickle

Introvert

Extravert

Analytical

Creative

Goals

Make treatment easier
Quickly select the right medicine without leaving home
Don’t spend a lot of time on management

Motivation

Easily find the information you need
Own contribution to the development of medicine
Patient appreciation

Needs

Easy navigation
Advanced filters
Detailed information about medicines
High level of support

Frustration

Complex process of searching
Uncomfortable navigation
Poor number of medicines
Lack of licenses for medicines

Cardiologist

Age:42

Status:Married

Location:Berlin

Smart

Hardworking

Modern

Reading

Biography

Personality

Loyal

Frickle

Introvert

Extravert

Analytical

Creative

Goals

Make treatment easier
Quickly select the right medicine without leaving home
Don’t spend a lot of time on management

Motivation

Easily find the information you need
Own contribution to the development of medicine
Patient appreciation

Needs

Easy navigation
Advanced filters
Detailed information about medicines
High level of support

Frustration

Complex process of searching
Uncomfortable navigation
Poor number of medicines
Lack of licenses for medicines

User journey map

	Entice	Enter	Engage	Exit	Entend
Touch Points	Word of mouth Digital channels “Erfolgs-Rezept direkt”, “Erfolgs-Rezept online” Advertising Website	Email User profile	Search Medicine list List of Active ingredients Help	Email Support Chat FAQ	Word of mouth Reviews sites Digital channels “Erfolgs-Rezept direkt”, “Erfolgs-Rezept online”

	Research	Sign Up	Search for medicines	Achievements	Share experience
User goals	Find the best solution that satisfied the needs	Sign in process easy	Quickly search for prescription medicines Search for medicines by ingredients Easy to compare medicines Get full information about dosage instructions, side effects, and contraindications Get consultations from experts	Get emails about updates Get support 24/7 Get promo and reward	Share my impressions of the site Gain benefits
User questions	How can I solve my problem? Which proposition is the best? What are the features?	How can I get access easy? How can I recover password? How can I protect personal information?	How can I search by a prescription medicines? How can I search medicines by the list of ingredients How can I get compare and choose the most suitable medicine? How can I get complete information about the drug? How can I get consultations from experts?	How can I find out about the updates and new features? How can I get help with medicines?	What are the benefits of being an user?
Solutions	SEO and PPC Targeted ads Reviews Content marketing Collaboration with pharmaceutical companies	Onboarding easy password recovery via email Info about protection personal information	Search with advanced filters The ability to upload or scan a photo of a medical prescription A set of tools to work with ingredients View the full list of medicines Complete information about each medicine or ingredient, including dosage instructions, side effects and contraindications Chat support 24/7 with a medical expert	Mailing of letters Chat support 24/7 FAQ	Offers made to retain customers like cooperations in the form of co-promotion, fee-for-call, acquisition of established brands, and in-licensing and out-licensing both in existing product areas and for new indications.

	Entice	Enter
Touch Points	Word of mouth Digital channels “Erfolgs-Rezept direkt”, “Erfolgs-Rezept online” Advertising Website	Email User profile

	Research	Sign Up
User goals	Find the best solution that satisfied the needs	Sign in process easy
User questions	How can I solve my problem? Which proposition is the best? What are the features?	How can I get access easy? How can I recover password? How can I protect personal information?
Solutions	SEO and PPC Targeted ads Reviews Content marketing Collaboration with pharmaceutical companies	Onboarding easy password recovery via email Info about protection personal information

	Engage
Touch Points	Search Medicine list List of Active ingredients Help

	Search for medicines
User goals	Quickly search for prescription medicines Search for medicines by ingredients Easy to compare medicines Get full information about dosage instructions, side effects, and contraindications Get consultations from experts
User questions	How can I search by a prescription medicines? How can I search medicines by the list of ingredients How can I get compare and choose the most suitable medicine? How can I get complete information about the drug? How can I get consultations from experts?
Solutions	Search with advanced filters The ability to upload or scan a photo of a medical prescription A set of tools to work with ingredients View the full list of medicines Complete information about each medicine or ingredient, including dosage instructions, side effects and contraindications Chat support 24/7 with a medical expert

	Exit	Entend
Touch Points	Email Support Chat FAQ	Word of mouth Reviews sites Digital channels “Erfolgs-Rezept direkt”, “Erfolgs-Rezept online”

	Achievements	Share experience
User goals	Get emails about updates Get support 24/7 Get promo and reward	Share my impressions of the site Gain benefits
User questions	How can I find out about the updates and new features? How can I get help with medicines?	What are the benefits of being an user?
Solutions	Mailing of letters Chat support 24/7 FAQ	Offers made to retain customers like cooperations in the form of co-promotion, fee-for-call, acquisition of established brands, and in-licensing and out-licensing both in existing product areas and for new indications.

Start screen

We made sure the platform for finding medicine was easy to grasp at a first glance so we put extra attention to designing a start screen that is straightforward and not overcrowded with information. The users can begin their journey by either starting to search for medications manually or using the scan and upload feature to let the system find the prescriptions for them.

Search bar

Our team at impltech made sure to implement a search bar that is as efficient as possible for users. The information presented is highly detailed, with filters that include dosages of milligrams and specific ingredients. We went further with personalizing the search results by enabling the system to come up with the best combinations and management tips according to the unique needs of each user.

List of medicine

The admins of the Apontis platform are equipped with the ability to manage the list of medications, ensuring the information they provide is up-to-date and correlates with the guidelines. An alphabetical structure of the list allows the administration to add new prescriptions and incorporate detailed overviews of each medication in an organized manner so the system remains competitive.

Noah Scheuermann

Product Manager at Apontis

The platform that the impltech team has delivered upon our request revolutionizes the user experience for our customers. The design is intuitive and fully functional, and the core functionality is seamless for users of all backgrounds to interact with.