Real Estate Tokenization

Project Plan

Task

Design and development for tokenization web platform and mobile application

Team

Product Manager, Business Analyst, UX Researcher, 2 UI/UX Designers, 3 Back-end and 4 Front-end developers, 2 QA

Duration

8 month

Scope

40+ web screens with adaptive versions and 50+ mobile app screens. Corporate website.

Overview

ReFuture, an established brand seeking to leverage blockchain technology that will help them tokenize assets and develop an efficient and intuitive platform, tasked us with such a challenging project, and we gladly took it on. Operating in the cut-throat market of real estate, our client needed a robust platform for investments in tokenized properties being simultaneously rich-in-feature and beneficial for customers.

Deliverables

UX Research
UI/UX Design
Web Development
Mobile App Development
CRM Design

Results

The final stage of cooperation with ReFuture was marked by developing web and mobile applications alongside a website for digital assets and tokenized properties that made it easier to manage, buy, sell, invest, and more. Figuring out main functionalities and end-users’ needs, our experts crafted visually appealing and robust platforms.

We focused on making the design and development factors accessible, implementing automation to reduce paperwork, and presenting a forward-thinking interface with identified customers’ pain points using solutions for digital assets management.

Overview

My Tokens

Property Page

Investment

Transactions

Settings

Overview

My Tokens

Property Page

Investment

Transactions

Settings

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User persona

Manager

Age:33

Status:Single

Location:Dresden

Ambitious

Curious

Gaming

Trading

Biography

is a manager in a logistics company and works mostly from home. He spends most of his time at the computer. In her spare time, she enjoys gaming, crypto trading, and chatting with friends about trading tactics. Kate is looking for an easy investment platform.

Personality

Loyal

Frickle

Introvert

Extravert

Analytical

Creative

Goals

Find new investment opportunity
Don’t spend a lot of time on investments
Tracking ownership fractions and the income
Have all possible functions in one application

Motivation

Easily find the information you need
Explore new trading opportunities
Start investing in an easy way
Predict income

Needs

Easy to use and user friendly interface
Accessible and user-friendly interface
Control of your investments
Data security

Frustration

Not enough information
Сomplex interface
Complicated legal process of buying and selling
Few really statistics

Manager

Age:33

Status:Single

Location:Dresden

Ambitious

Curious

Gaming

Trading

Biography

Personality

Loyal

Frickle

Introvert

Extravert

Analytical

Creative

Goals

Find new investment opportunity
Don’t spend a lot of time on investments
Tracking ownership fractions and the income
Have all possible functions in one application

Motivation

Easily find the information you need
Explore new trading opportunities
Start investing in an easy way
Predict income

Needs

Easy to use and user friendly interface
Accessible and user-friendly interface
Control of your investments
Data security

Frustration

Not enough information
Сomplex interface
Complicated legal process of buying and selling
Few really statistics

User journey map

	Entice	Enter	Engage	Exit	Entend
Touch Points	Word of mouth Forums Google Advertising Website	Install app Email Sign Up form User profile	User profile Home page User tokens Email	Support Chat Email	Word of mouth Reviews sites

	Research	Sign Up	Invest	Achievements	Share experience
User goals	Find the best solution for investing	Sign up process easy	Get information about personal indicators Get information about recent and ongoing transactions Get information about the investment object Invest an easy way Calculate profit	Get emails about updates Get support 24/7 Get promo and reward	Share my impressions of the site Gain benefits
User questions	How can I solve my problem? Which proposition is the best? What are the features?	How can I register easy? How can I add my KYC? How can I protect personal information?	How can I track my money? How can I control my transactions? How can I compare investment objects? How can I calculate my profit?	How can I find out about updates and new features? How can I get support?	What are the benefits of being an app user?
Solutions	SEO and PPC Targeted ads Reviews Content marketing Collaboration with real estate agencies	Step-by-step registration Scan KYC documents Info about protection personal information Validation period	Dashboard with information about available money, tokens, interest rate, receives, transactions etc Easy transactions management Advanced filters of investment objects Calculator of profit Support chat 24/7	Mailing of letters Chat support 24/7 Online and offline consultations	Offers made to retain customers like discounts and other limited offers.

	Entice	Enter
Touch Points	Word of mouth Forums Google Advertising Website	Install app Email Sign Up form User profile

	Research	Sign Up
User goals	Find the best solution for investing	Sign up process easy
User questions	How can I solve my problem? Which proposition is the best? What are the features?	How can I register easy? How can I add my KYC? How can I protect personal information?
Solutions	SEO and PPC Targeted ads Reviews Content marketing Collaboration with real estate agencies	Step-by-step registration Scan KYC documents Info about protection personal information Validation period

	Engage
Touch Points	User profile Home page User tokens Email

	Invest
User goals	Get information about personal indicators Get information about recent and ongoing transactions Get information about the investment object Invest an easy way Calculate profit
User questions	How can I track my money? How can I control my transactions? How can I compare investment objects? How can I calculate my profit?
Solutions	Dashboard with information about available money, tokens, interest rate, receives, transactions etc Easy transactions management Advanced filters of investment objects Calculator of profit Support chat 24/7

	Exit	Entend
Touch Points	Support Chat Email	Word of mouth Reviews sites

	Achievements	Share experience
User goals	Get emails about updates Get support 24/7 Get promo and reward	Share my impressions of the site Gain benefits
User questions	How can I find out about updates and new features? How can I get support?	What are the benefits of being an app user?
Solutions	Mailing of letters Chat support 24/7 Online and offline consultations	Offers made to retain customers like discounts and other limited offers.

Property page

Having access to the property page, users are able to overview overall information like property type, short “About” description, current location with precise address, and a lot of photos. Switching between tabs, there is easy access to the Home page, Transactions, My Tokens, and Settings so that the user can effortlessly and intuitively navigate within a page.

Legal issues

Within the My Tokens page, end-users are able to manage their tokens efficiently, being allowed to choose the amount they want to invest, get acquainted with legal options like confirming status, overview terms for investments that start from 1,000 euros, and more.

Tokenized asset dashboard

Using one robust dashboard, customers are able to overview their tokens and statistics, manage what they have already spent and received as an outcome, and overview recent transactions. With a visualized dashboard and statistics, it’s easier to see the graph of tokens’ growth.

OLIVER NEE

Founder/CEO in ReFuture.SE

We’re excited about the new growth vectors asset tokenization creates for our business. This solution will not only help ReFuture in attracting local and foreign capital but open up real estate markets to low-capital retail investors that are looking for an efficient all-in-one platform for tokenized property management.