Project Plan

Task

Trading app design and development for web and mobile applications

Team

Product Manager, UX Researcher, Product Designer, UX/UI Designer, Business Analyst, 3 Back-end and 2 Front-end developers, QA

Duration

7 month

Scope

70+ final screens for web, 50+ screens for Mobile App, 50+ screens for CRM

Overview

Cryptocurrency trading that is efficient and secure is what Traders.One’s online platform is all about. We allocated our best forces to develop this project focusing on seamless transactions, safeguarded digital asset storage and a hassle-free account management powered by reputable financial channels.

When the client reached out to us, they were seeking a robust yet modern trading platform that would combine cutting-edge technology with attractive user interface and experience. Taking the project from conceptualization to realization, we developed trading mobile and web applications that set the standard for solutions within the cryptocurrency industry.

Deliverables

  • Product Design
  • Product Development
  • Web App Design
  • Mobile App Design
  • SaaS
  • CRM

Results

The beginning stages of the collaboration with Traders.One was marked by an extensive discovery stage where we brought to life user scenarios, figuring out the main functionality, assigning an intuitive information architecture and crafting an eye-catching user interface design.

We wanted to focus on making the design of the app as accessible and user-friendly as possible, identifying the main pain points of customers that they usually face with similar banking applications. As a result, this trading platform is fully tested to ensure comprehensive usability, making the design ready for implementation.

Home
Trade
Account panel
Indicators management
Linking system
Admin panel
Traders One Home
Traders One Trade
Traders One Account panel
Traders One Indicators management
Traders One Linking system
Traders One Admin panel
Home
Traders One Home
Trade
Traders One Trade
Account panel
Traders One Account panel
Indicators management
Traders One Indicators management
Linking system
Traders One Linking system
Admin panel
Traders One Admin panel

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User persona

User persona of Traders One
Traders One blur
Trader

Age:39

Status:Married

Location:Berlin

Ambitious
Calculated
Trading
Reading

Biography

blur 1 is a professional trader and his income is constantly growing. Recently, he has become interested in cryptocurrencies. blur 1 is looking for a comprehensive platform that can be easily adapted to his own needs.

Personality

Loyal
Frickle
Introvert
Extravert
Analytical
Creative

Goals

  • Quickly synthesize data and information on one platform
  • Earn more money
  • Reduce the risks of trading

Motivation

  • Easily find the information you need
  • Increase trading volume
  • Explore new trading opportunities

Needs

  • Keep track all tradings in one place
  • Customizable single panel
  • Easily navigate through system
  • Ability to use complex trading tools

Frustration

  • Poor tools
  • Insufficient data security
  • Inconvenient interface
User persona of Traders One
Traders One blur
Trader

Age:39

Status:Married

Location:Berlin

Ambitious
Calculated
Trading
Reading

Biography

blur 1 is a professional trader and his income is constantly growing. Recently, he has become interested in cryptocurrencies. blur 1 is looking for a comprehensive platform that can be easily adapted to his own needs.

Personality

Loyal
Frickle
Introvert
Extravert
Analytical
Creative

Goals

  • Quickly synthesize data and information on one platform
  • Earn more money
  • Reduce the risks of trading

Motivation

  • Easily find the information you need
  • Increase trading volume
  • Explore new trading opportunities

Needs

  • Keep track all tradings in one place
  • Customizable single panel
  • Easily navigate through system
  • Ability to use complex trading tools

Frustration

  • Poor tools
  • Insufficient data security
  • Inconvenient interface

User journey map

Entice Enter Engage Exit Entend

Touch Points

  • Word of mouth
  • Google
  • Social networks
  • Advertising
  • Email
  • Phone
  • Sign Up form
  • Home
  • Account
  • Environment
  • Terminal
  • Tools
  • Help
  • Email
  • Phone
  • Word of mouth
  • Social networks
  • Reviews sites
ResearchSign UpSet upAchievementsShare experience

User goals

  • Find the best solution that satisfied the needs
  • Sign up process easy
  • Get full information for technical analysis
  • Buy and sell assets
  • Monitor the status of trades
  • Customize workspace
  • Control my trades in an easy way
  • Control risks of trading
  • Get notifications about updates
  • Get support
  • Get promo and reward
  • Share my impressions of the site
  • Gain benefits

User questions

  • How can I solve my problem?
  • Which trading platform is the best?
  • What are the features?
  • How can I register easy?
  • How can I protect personal information?
  • How can I monitor tools and stocks I am interested in?
  • How can I track my trades?
  • How can I customize interface?
  • How can I manage risks?
  • How can I monitor status of trades?
  • How can I find out about updates and new features?
  • How can I get support?
  • What are the benefits of being an site user?
  • How to get additional bonuses?

Solutions

  • SEO and PPC
  • Targeted ads
  • Reviews
  • Tips for registration
  • Info about protection personal information
  • Two-factor authentication
  • Dashboard with information about forex, equity and crypto, their changes etc
  • Ability to manage diversity of chart indicators and trading tools
  • Ability to manage risks
  • Advanced tables with trades information
  • Support chat 24/7
  • Push notifications
  • Surveys for suggestions for improving
  • Support 24/7
  • Affiliate program
  • Loyalty program
Entice Enter

Touch Points

  • Word of mouth
  • Google
  • Social networks
  • Advertising
  • Email
  • Phone
  • Sign Up form
Research Sign Up

User goals

  • Find the best solution that satisfied the needs
  • Sign up process easy

User questions

  • How can I solve my problem?
  • Which trading platform is the best?
  • What are the features?
  • How can I register easy?
  • How can I protect personal information?

Solutions

  • SEO and PPC
  • Targeted ads
  • Reviews
  • Tips for registration
  • Info about protection personal information
  • Two-factor authentication
Engage

Touch Points

  • Home
  • Account
  • Environment
  • Terminal
  • Tools
Set up

User goals

  • Get full information for technical analysis
  • Buy and sell assets
  • Monitor the status of trades
  • Customize workspace
  • Control my trades in an easy way
  • Control risks of trading

User questions

  • How can I monitor tools and stocks I am interested in?
  • How can I track my trades?
  • How can I customize interface?
  • How can I manage risks?
  • How can I monitor status of trades?

Solutions

  • Dashboard with information about forex, equity and crypto, their changes etc
  • Ability to manage diversity of chart indicators and trading tools
  • Ability to manage risks
  • Advanced tables with trades information
  • Support chat 24/7
Exit Entend

Touch Points

  • Help
  • Email
  • Phone
  • Word of mouth
  • Social networks
  • Reviews sites
Achievements Share experience

User goals

  • Get notifications about updates
  • Get support
  • Get promo and reward
  • Share my impressions of the site
  • Gain benefits

User questions

  • How can I find out about updates and new features?
  • How can I get support?
  • What are the benefits of being an site user?
  • How to get additional bonuses?

Solutions

  • Push notifications
  • Surveys for suggestions for improving
  • Support 24/7
  • Affiliate program
  • Loyalty program

Uncompromised execution speed

The security of a trading platform is of the highest importance when creating a trading platform so we put extra attention to how the system stores the data and guaranteed levels of protection to the maximum without compromising on the speed of execution. Going further, our team also implemented additional types of orders such as “stop loss” and “take profit” to maximize the experience of efficient and modern trading.

Traders One Uncompromised execution speed

Cross functional system

We took the desire of the client to break through the cut-throat competition at heart by designing a captivating user interface and engaging user experience. Seasoned traders are presented with nuanced and contextualized features that expand on the traditional experience and leave a lasting impression. In addition, we made sure not to neglect beginners in the industry and provided an intuitive platform that takes entry-level demands into consideration. Ultimately leaving Traders.One as an inclusive experience for traders at any stage of their activities.

Traders One Cross functional system

Streamlined and intuitive trading

Designing a trading platform that is easy to grasp at the first glance is our priority which is why we focused on smooth transitions and an intuitive selection of tools. Users can be quickly brought on board with the platform’s functionality and mark their favorite instruments to use in the future eliminating the need to waste time on finding features every time they log in.

Traders One Streamlined and intuitive trading
Traders One banner

Damian Budzik
Damian Budzik
Product Owner at Traders.One ©
impltech has earned itself a spot as an exemplary partner, with the ability to bring to life an outstanding design aligned with our established timelines and budget. They showcased excellence in managing every facet of the production process, delivering first-class results that play right into our business needs.

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