Project Plan
Task
Trading app design and development for web and mobile applications
Team
Product Manager, UX Researcher, Product Designer, UX/UI Designer, Business Analyst, 3 Back-end and 2 Front-end developers, QA
Duration
7 month
Scope
70+ final screens for web, 50+ screens for Mobile App, 50+ screens for CRM
Overview
Cryptocurrency trading that is efficient and secure is what Traders.One’s online platform is all about. We allocated our best forces to develop this project focusing on seamless transactions, safeguarded digital asset storage and a hassle-free account management powered by reputable financial channels.
When the client reached out to us, they were seeking a robust yet modern trading platform that would combine cutting-edge technology with attractive user interface and experience. Taking the project from conceptualization to realization, we developed trading mobile and web applications that set the standard for solutions within the cryptocurrency industry.
Deliverables
- Product Design
- Product Development
- Web App Design
- Mobile App Design
- SaaS
- CRM
Results
The beginning stages of the collaboration with Traders.One was marked by an extensive discovery stage where we brought to life user scenarios, figuring out the main functionality, assigning an intuitive information architecture and crafting an eye-catching user interface design.
We wanted to focus on making the design of the app as accessible and user-friendly as possible, identifying the main pain points of customers that they usually face with similar banking applications. As a result, this trading platform is fully tested to ensure comprehensive usability, making the design ready for implementation.
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User persona
Age:39
Status:Married
Location:Berlin
Biography
is a professional trader and his income is constantly growing. Recently, he has become interested in cryptocurrencies.
is looking for a comprehensive platform that can be easily adapted to his own needs.
Personality
Goals
- Quickly synthesize data and information on one platform
- Earn more money
- Reduce the risks of trading
Motivation
- Easily find the information you need
- Increase trading volume
- Explore new trading opportunities
Needs
- Keep track all tradings in one place
- Customizable single panel
- Easily navigate through system
- Ability to use complex trading tools
Frustration
- Poor tools
- Insufficient data security
- Inconvenient interface
User journey map
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Uncompromised execution speed
The security of a trading platform is of the highest importance when creating a trading platform so we put extra attention to how the system stores the data and guaranteed levels of protection to the maximum without compromising on the speed of execution. Going further, our team also implemented additional types of orders such as “stop loss” and “take profit” to maximize the experience of efficient and modern trading.
Cross functional system
We took the desire of the client to break through the cut-throat competition at heart by designing a captivating user interface and engaging user experience. Seasoned traders are presented with nuanced and contextualized features that expand on the traditional experience and leave a lasting impression. In addition, we made sure not to neglect beginners in the industry and provided an intuitive platform that takes entry-level demands into consideration. Ultimately leaving Traders.One as an inclusive experience for traders at any stage of their activities.
Streamlined and intuitive trading
Designing a trading platform that is easy to grasp at the first glance is our priority which is why we focused on smooth transitions and an intuitive selection of tools. Users can be quickly brought on board with the platform’s functionality and mark their favorite instruments to use in the future eliminating the need to waste time on finding features every time they log in.
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