Project Plan

Task

Design and development for tokenization web platform and mobile application

Team

Product Manager, Business Analyst, UX Researcher, 2 UI/UX Designers, 3 Back-end and 2 Front-end developers, QA

Duration

7 month

Scope

40+ web screens with adaptive versions and 50+ mobile app screens.

Overview

impltech was reached by a client who was seeking to design and develop an innovative platform for tokenizing real estate properties. Recognizing the high entry levels for investors to enter such a niche, we aimed to create a solution that would attract investors from all parts of the world and continue to grow together.

Our team managed to deliver a fully functional web platform called yStone that allows for momentous asset trading with the help of tokenization technology and an appealing visual interface. A few of our priorities during the development of the project are ensuring the highest level of security, reducing paperwork and opening up opportunities for investments with a larger pool of capital.

Deliverables

  • UI/UX Design
  • Web Development
  • Software Development

Results

The results of our partnership were achieved with the help of legal guidance that helped us navigate the complex regulatory landscape of tokenizing trading. We were focused on creating a platform that would be easy to use for newcomers in the industry and provide powerful technology for seasoned traders in the field.

 

An interface with a lighter color scheme is readily adaptable to any screen size ensuring mobile responsiveness. The core functionality is user-friendly allowing investors to quickly log in and start trading and managing their assets.

Overview
Portfolio
Property
Investment
Transactions
Profile settings
Overview yStone
Portfolio yStone
Property yStone
Investment yStone
Transactions yStone
Profile settings yStone
Overview
Overview yStone
Portfolio
Portfolio yStone
Property
Property yStone
Investment
Investment yStone
Transactions
Transactions yStone
Profile settings
Profile settings yStone

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User persona

User persona of yStone
User persona of yStone 1
Manager

Age:41

Status:Married

Location:Hamburg

Ambitious
Hardworking
Reading
Traveling

Biography

blur 1 owns his own business and has been investing in real estate for several years. In his spare time, he enjoys traveling and exploring new opportunities for personal development.

Personality

Loyal
Frickle
Introvert
Extravert
Analytical
Creative

Goals

  • Find new progressive investment opportunities
  • Tracking ownership fractions and the income
  • Have all possible functions in one application

Needs

  • Easy to use and user friendly interface
  • Informative statistics
  • Control of your investments
  • Data security

Frustration

  • Not enough information
  • Complicated legal process of buying and selling
  • Сomplex interface
  • Few really statistics
User persona of yStone
User persona of yStone 1
Manager

Age:41

Status:Married

Location:Hamburg

Ambitious
Hardworking
Reading
Traveling

Biography

blur 1 owns his own business and has been investing in real estate for several years. In his spare time, he enjoys traveling and exploring new opportunities for personal development.

Personality

Loyal
Frickle
Introvert
Extravert
Analytical
Creative

Goals

  • Find new progressive investment opportunities
  • Tracking ownership fractions and the income
  • Have all possible functions in one application

Needs

  • Easy to use and user friendly interface
  • Informative statistics
  • Control of your investments
  • Data security

Frustration

  • Not enough information
  • Complicated legal process of buying and selling
  • Сomplex interface
  • Few really statistics

User journey map

Entice Enter Engage Exit Entend

Touch Points

  • Word of mouth
  • Forums
  • Google
  • Advertising
  • Website
  • Install app
  • Email
  • Sign Up form
  • User profile
  • User profile
  • Home page
  • User tokens
  • Email
  • Support Chat
  • Email
  • Word of mouth
  • Reviews sites
ResearchSign UpInvestAchievementsShare experience

User goals

  • Find the best solution for investing
  • Sign up process easy
  • Get full information about personal indicators
  • Get full information about recent and ongoing transactions
  • Get full information about the investment object
  • Complicated legal process of buying and selling
  • Calculate profit
  • Get emails about updates
  • Get support 24/7
  • Get promo and reward
  • Share my impressions of the site
  • Gain benefits

User questions

  • How can I solve my problem?
  • Which proposition is the best?
  • What are the features?
  • How can I register easy?
  • How can I add my KYC?
  • How can I protect personal information?
  • How can I track my money?
  • How can I control my transactions?
  • How can I compare investment objects?
  • How can I control legal documents?
  • How can I calculate my profit?
  • How can I find out about updates and new features?
  • How can I get support?
  • What are the benefits of being an app user?

Solutions

  • SEO and PPC
  • Targeted ads
  • Reviews
  • Content marketing
  • Collaboration with real estate agencies
  • Step-by-step registration
  • Scan KYC documents
  • Info about protection personal information
  • Validation period
  • Dashboard with information about available money, tokens, interest rate, receives, transactions etc.
  • Easy legal document management
  • Easy transactions management
  • Advanced filters of investment objects
  • Calculator of profit
  • Support chat 24/7
  • Mailing of letters
  • Chat support 24/7
  • Online and offline consultations
  • Offers made to retain customers like discounts and other limited offers.
Entice Enter

Touch Points

  • Word of mouth
  • Forums
  • Google
  • Advertising
  • Website
  • Install app
  • Email
  • Sign Up form
  • User profile
Research Sign Up

User goals

  • Find the best solution for investing
  • Sign up process easy

User questions

  • How can I solve my problem?
  • Which proposition is the best?
  • What are the features?
  • How can I register easy?
  • How can I add my KYC?
  • How can I protect personal information?

Solutions

  • SEO and PPC
  • Targeted ads
  • Reviews
  • Content marketing
  • Collaboration with real estate agencies
  • Step-by-step registration
  • Scan KYC documents
  • Info about protection personal information
  • Validation period
Engage

Touch Points

  • User profile
  • Home page
  • User tokens
  • Email
Invest

User goals

  • Get full information about personal indicators
  • Get full information about recent and ongoing transactions
  • Get full information about the investment object
  • Complicated legal process of buying and selling
  • Calculate profit

User questions

  • How can I track my money?
  • How can I control my transactions?
  • How can I compare investment objects?
  • How can I control legal documents?
  • How can I calculate my profit?

Solutions

  • Dashboard with information about available money, tokens, interest rate, receives, transactions etc.
  • Easy legal document management
  • Easy transactions management
  • Advanced filters of investment objects
  • Calculator of profit
  • Support chat 24/7
Exit Entend

Touch Points

  • Support Chat
  • Email
  • Word of mouth
  • Reviews sites
Achievements Share experience

User goals

  • Get emails about updates
  • Get support 24/7
  • Get promo and reward
  • Share my impressions of the site
  • Gain benefits

User questions

  • How can I find out about updates and new features?
  • How can I get support?
  • What are the benefits of being an app user?

Solutions

  • Mailing of letters
  • Chat support 24/7
  • Online and offline consultations
  • Offers made to retain customers like discounts and other limited offers.

Property profiles

One of the main features of yStone is highly detailed property profiles that showcase full descriptions of the properties, what their sizes and locations are, as well as enable traders to calculate the profit margins from investing. Being acquainted with such information, users can make informed decisions about whether to buy or sell property.

Property profiles yStone

Legal barriers

The team of impltech has faced projects for tokenized real estate previously and is familiar with the legal barriers associated with the industry. We collaborated with legal counselors to bring to life a platform that fully adheres to compliances and promotes impeccable security for investors to conduct their operations in the trading.

Legal barriers yStone

Tokens dashboard

We delivered a comprehensive yet intuitive dashboard that features all of the information about the tokens which were sold or purchased. The seamless interface and user flows warrant ease of use for beginners while advanced settings allow traders with experience to manage their assets for maximum benefits. As a result, the dashboard contains detailed info about the history of purchases, current balance, state of the property, and more.

Tokens dashboard yStone

Glenn Clarke
Glenn Clarke
Product Manager at yStone
The team of impltech has exceeded our expectations with how they tackled the creation of a tokenized real estate platform that fits our needs and caters to our users. We are now confidently set on a new path to attracting investors of all kinds to our business.

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