Real Estate Marketplace Development

Project Plan

Task

Design and development for adaptive web platform

Team

Product Manager, Business Analyst, UI/UX Designer, 2 Back-end and 2 Front-end developers, 1 QA

Duration

7 month

Scope

30+ web screens and adaptive versions 50+ screens for CRM

Overview

Crystal Immobilien is a real estate agency that specializes in properties in Constance, Germany and around lake Constance. They wanted to expand their operations to a wider market without increasing headcount and thus came to us. We’ve developed a marketplace-type website for buying/selling real estate as well as a Customer Relationship Management system for their internal use.

Due to specific requirements of the customer we needed to automate as much as possible while keeping development costs low. We focused on the most important features while ensuring a great UI that is easy and intuitive to customers of all generations.

Deliverables

UX Research
UI/UX Design
CRM Design
Software Development
Web Development

Results

Neue Immobilien, die einem CRM-System hinzugefügt werden, werden automatisch auf der Website aufgeführt, sobald eine Immobilie verkauft wurde, wird diese Automatisch aus der Auflistung entfernt.. Das System ermöglicht die automatische Erstellung von Exposés, Kaufverträgen, Kundenanfragen und anderen Dokumenten, die normalerweise manuell bearbeitet werden müssen.

Das spart Zeit, eliminiert menschliche Fehler und ermöglicht es Crystall Immobilien, sein eng verbundenes Team zu halten und gleichzeitig zu wachsen.

Home page

Object info

Dashboard

List of objects

Add object

Campaigns

Home page

Object info

Dashboard

List of objects

Add object

Campaigns

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User persona

CEO

Age:36

Status:Single

Location:Konstanz

Hardworking

Organized

Real Estate

Traveling

Biography

is the CEO of a small local real estate agency. Recently, she has been working on expanding the company’s activities, so the number of clients is increasing. wants to structure the work in one system so that she doesn’t spend too much time on management and paperwork.

Personality

Loyal

Frickle

Introvert

Extravert

Analytical

Creative

Goals

Save time and optimize processes
Increase the productivity of employees
Easily manage customer relationships
Have all possible functions in one application

Motivation

Easily find the information you need
Start saving time
Optimize precesses
Expand the company and increase income

Needs

Informative statistics
Full control of work processes
Easy to use and user friendly interface
Operational excellence
Easy work with documents

Frustration

Informative statistics
Full control of work processes
Easy to use and user friendly interface
Operational excellence
Easy work with documents

CEO

Age:36

Status:Single

Location:Konstanz

Hardworking

Organized

Real Estate

Traveling

Biography

Personality

Loyal

Frickle

Introvert

Extravert

Analytical

Creative

Goals

Save time and optimize processes
Increase the productivity of employees
Easily manage customer relationships
Have all possible functions in one application

Motivation

Easily find the information you need
Start saving time
Optimize precesses
Expand the company and increase income

Needs

Informative statistics
Full control of work processes
Easy to use and user friendly interface
Operational excellence
Easy work with documents

Frustration

Informative statistics
Full control of work processes
Easy to use and user friendly interface
Operational excellence
Easy work with documents

User journey map

	Entice	Enter	Engage	Exit	Entend
Touch Points	Word of mouth Forums Google Advertising Website	Email User profile	Dashboard Real estates Campaigns Emails Users list	Email Support Chat Feedback surveys	Word of mouth Reviews sites Training sessions Ongoing support

	Research	Sign In	Platform usage	Achievements	Share experience
User goals	Find the best solution for real estate company	Sign in process easy	Get information about company statistics and indicators Get full information about all property objects Set up a campaign newsletter (mailing) Automatically create exposes, sales contracts, customer requests and other documents Manage human resource Manage customer relationships	Get emails about updates Get support 24/7 Successful job posting	Share my impressions of the site Gain benefits
User questions	How can I solve my problem? Which proposition is the best? What are the features?	How can I enter to account easy? How can I protect personal information?	How do I get information about company statistics and indicators? Can I get full information about all property objects? How can I add newproperty object to property list? How can I set up a campaign newsletter? How can I create exposes, sales contracts, customer requests and other documents? How can I manage the human resources effectively? How can I manage the customer relationships effectively?	How can I find out about updates and new features?	What are the benefits of being an user?
Solutions	SEO and PPC Targeted ads Reviews Content marketing Collaboration with real estate agencies	Onboarding Step-by-step registration Info about protection personal information	Full information on the company’s performance Easy navigation Complete information about real estate objects with the ability to store and manage documentation Ability to create and manage campaigns Ability to manage employees and track their work Ability to manage customer relationships Real-time chat support	Mailing of letters Chat support 24/7 FAQ	Loyalty program Online forum

	Entice	Enter
Touch Points	Word of mouth Forums Google Advertising Website	Email User profile

	Research	Sign In
User goals	Find the best solution for real estate company	Sign in process easy
User questions	How can I solve my problem? Which proposition is the best? What are the features?	How can I enter to account easy? How can I protect personal information?
Solutions	SEO and PPC Targeted ads Reviews Content marketing Collaboration with real estate agencies	Onboarding Step-by-step registration Info about protection personal information

	Engage
Touch Points	Dashboard Real estates Campaigns Emails Users list

	Platform usage
User goals	Get information about company statistics and indicators Get full information about all property objects Set up a campaign newsletter (mailing) Automatically create exposes, sales contracts, customer requests and other documents Manage human resource Manage customer relationships
User questions	How do I get information about company statistics and indicators? Can I get full information about all property objects? How can I add newproperty object to property list? How can I set up a campaign newsletter? How can I create exposes, sales contracts, customer requests and other documents? How can I manage the human resources effectively? How can I manage the customer relationships effectively?
Solutions	Full information on the company’s performance Easy navigation Complete information about real estate objects with the ability to store and manage documentation Ability to create and manage campaigns Ability to manage employees and track their work Ability to manage customer relationships Real-time chat support

	Exit	Entend
Touch Points	Email Support Chat Feedback surveys	Word of mouth Reviews sites Training sessions Ongoing support

	Achievements	Share experience
User goals	Get emails about updates Get support 24/7 Successful job posting	Share my impressions of the site Gain benefits
User questions	How can I find out about updates and new features?	What are the benefits of being an user?
Solutions	Mailing of letters Chat support 24/7 FAQ	Loyalty program Online forum

Object info

Our team at impltech created a seamless structure that features all of the necessary information about the property which is easy to follow at first glance. Users can find out everything in regard to the objects in one place, including descriptions, sizes, prices, contact information and much more.

List of objects in CRM

A Customer Relationship Management system neatly stores all of the data about the objects in one convenient list. The team of the client now has no issue in accessing it and making the essential changes which include adding, editing and deleting properties from the list.

Email campaigns settings

A handy email campaign constructor is now enabling Crystal Immobilien to create tailored newsletters and automatically send them to existing and potential clients. This alleviates the need for a manual labor and lets the team focus on more fundamental business operations.

Stefan Trummer

Managing Director “Crystal Immobilien & Bau GmbH”

They delivered on time and as agreed. I was impressed with their professionalism and project management methodologies. We’ve received positive product reviews from our clients.