Traders One
Researched and designed an online trading platform
Fintech
GermanyProject Plan
Task
Trading app design for web and mobile
Team
Design Director, Business Analyst, UX Researcher, 2 UX/UI Designer, Stakeholder
Duration
22 weeks
Scope
100+ final screens for web, 70+ screens for Mobile App, 50+ screens for CRM
Overview
We were approached by our client looking to create a sophisticated trading platform design for web and mobile applications that would set them apart from the competitors. The need for a modern-looking platform is immeasurable when it comes to advanced industries that allow investors to trade, buy, sell, and manage cryptocurrencies using the aid of financial third parties.
Our team delivered on the expectations and created a seamless user experience coupled with a visually striking user interface. The forward-looking design of the crypto trading platform is exactly what was needed to take our client’s business operations to the next level and attract a vast number of users to the platform.
Deliverables
- Product Design
- Mobile App Design
- Web App Design
- SaaS
- CRM Design
Results
To promote the best possible results from the collaboration, we allocated our most experienced UI UX and product designers to the project. We were able to design a visually appealing interface going off the current market trends and demands that appeal to both seasoned and newly coming traders.
As for the user experience, our team made sure to create smooth navigation throughout the platform keeping in mind responsiveness on both mobile and desktop screens. Now, investors of all backgrounds can start their journey with Trading Platform powered by intuitive and user-friendly design.
General info
Trade
Full Graph
Loyalty program
Majors
Affiliate
General info
Trade
Full Graph
Loyalty program
Majors
Affiliate
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User persona
Trader
Age:34
Status:Single
Location:Bristol
Competitive
Calculated
Trading
Traveling
Biography
has been trading for 3 years. His income has been growing steadily. Rob’s dream is to reach a new level of earnings. He has tried many trading platforms, but would like to use one multifunctional platform. wants to easily manage the functionality he needs.
Personality
Loyal
Frickle
Introvert
Extravert
Analytical
Creative
Goals
- Get access global financial markets commission-free and hassle-free on one platform
- Earn more money
- Get high level of security
Motivation
- Set goals and get bonuses
- Increase trading volume
Needs
- Keep track all trading markets in one place
- Easily navigate through system
- Manage finances in crypto
Frustration
- Poor number of functions
- Insufficient data security
- Chances of missing important news from the world of trade
Trader
Age:34
Status:Single
Location:Bristol
Competitive
Calculated
Trading
Traveling
Biography
has been trading for 3 years. His income has been growing steadily. Rob’s dream is to reach a new level of earnings. He has tried many trading platforms, but would like to use one multifunctional platform. wants to easily manage the functionality he needs.
Personality
Loyal
Frickle
Introvert
Extravert
Analytical
Creative
User journey map
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Extra protection of personal data
Security is at the top of the priority list when it comes to designing a platform that revolves around the trade of cryptocurrencies. Which is why we put extra effort in detailing how the application stores the personal information of each investor and made sure it is safeguarded by the highest levels of protection.
Intuitive user experience
We wanted to be inclusive with how we design the user experience of a trading platform so that investors with any amount of expertise can begin trading right off the bat. Our designers conducted user research to come up with meaningful and relevant features that meet the expectations of advanced traders. At the same time, the user experience is simple enough for a beginner to understand the functionality and start trading.
Essential features
impltech is no stranger to designing trending platforms so we were familiar with the value of designing essential features to their maximum potential when we took on the project. A few of the notable features that provide an enjoyable experience include navigation tools, as well as the ability to filter the tools and manage the cryptocurrencies by adding them to favorites.
Product Owner at i88 ©
impltech has managed to create an outstanding design for us while remaining within the deadlines and our established budget. They did a first-rate job taking care of every aspect of the production and we are thrilled to start our operations with the fresh look on our platform.
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