Product Discovery Overview

Product idea is a belief that there’s a need that can be covered in a specific way. It consists of hypotheses. During this phase, we choose the ones that will have the largest impact on your product and collect feedback from end-users.

When Yandex, the biggest Russian software company, needed to determine whether to develop a costly AI assistant, they had to check whether people would actually use it.

To test this, they announced it as a revolutionary AI technology, and placed actual people to answer every request. They found out that users proceed to use the assistant regularly after “stress-testing” it first.

Development started not only with proof that the product will be needed, but with data on what’s most important for onboarding and getting users to stick with the product.

Our experts possess a mindset that allows for similar creative solutions. They also lack attachment to your product which allows them to examine hypotheses critically as well as investigate points that founders often consider as given.

Depending on the circumstances, we use both quantitative and qualitative research to test hypotheses.

Quantitative research allows us to establish generalizable facts on the topic and test or confirm theories, while Qualitative research permits us to gather in-depth insights on various concepts and experiences.

Doing great things entails great risks and even greater uncertainty. Our aim is to reduce those by testing the most pivotal and controversial theories.

User Research is done through much the same methods as hypothesis testing, but with other goals.

We do both Attitudinal – (listening to what your customers are saying) and Behavioral – (watching customers’ actions through observational studies) user research.

It allows us to create a close approximation of your client’s behaviour, needs and motivations, which is invaluable in both product development and design.

Rather than suggest you build a product that will be used by no one, we examine the market, judge your Product Market Fit, and suggest alterations.

In some cases, this may entail making a pivot or even a return to the concept stage, which, although a setback, is much better than wasting funds & time on development only to do everything from scratch later.

If there’s a big need, usually there are a number of solutions competing to cover it. We also verify that your product will bring an actual significant improvement over your competitors. Otherwise, users won’t be motivated enough to switch.

Of course, there’s no way to measure DAU/MAU or retention at this point, but PMF surveys help immensely in identifying the real competition and points that have to be improved in order to achieve better Product Market Fit.

An existing demand is not a validation of product idea fitness, by itself. People may not be willing to spend as much as you presume, or, for saas products, the break-even point may be too far ahead and unreachable without further investments.

We calculate the price of one unit for you to approximate the required balance between LTV and the cost of acquisition. Taking into account fixed and variable costs, we calculate the break - even point and the investment required to get there.