Let’s find out what a CRM system is and why it is important for your business.
In our digital age, a steady and, above all, good relationship with customers is the key to ensuring business success.
Only about 50% of companies assume that their existing customer data is up-to-date, according to the results of a study, wherein 832 participants from various industries, business areas and company sizes took part.
Daily telephone calls with customers or making new contacts at a trade fair is synonymous to a huge amount of information that is very valuable for companies. This is where the problem arises in companies: Every single employee notes down a wide variety of information and does so in different ways. Essential details get lost due to different channels and often opportunities to retain an enthusiastic customer are wasted.
- For a good third of the companies, contact persons, contact data, as well as data on previously purchased services and products are not completely available.
- Also, only half of the companies assumed that their existing customer data is up-to-date and they badly needed web app development.
- Four out of ten companies believe that customer information is not optimally exchanged between sales, marketing and customer service.
- Although 89 percent of the companies surveyed now have a CRM system, many do not use it consistently. Even for a basic task, such as maintaining customer data, 12 percent of all companies resort to other software tools.
Establishing, maintaining and developing customer relationships are the beginning and end of survival on the market. It is only after you have created enthusiasm among customers that they will commit to a company in the long term and most likely make recommendations.
So it is no surprise that CRM systems are a standard feature for companies and many companies order CRM development to stay up-to-date.
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