Everything You Should Know about a CRM System

Let’s find out what a CRM system is and why it is important for your business.

In our digital age, a steady and, above all, good relationship with customers is the key to ensuring business success.

Only about 50% of companies assume that their existing customer data is up-to-date, according to the results of a study, wherein 832 participants from various industries, business areas and company sizes took part.

Daily telephone calls with customers or making new contacts at a trade fair is synonymous to a huge amount of information that is very valuable for companies. This is where the problem arises in companies: Every single employee notes down a wide variety of information and does so in different ways. Essential details get lost due to different channels and often opportunities to retain an enthusiastic customer are wasted.

• For a good third of the companies, contact persons, contact data, as well as data on previously purchased services and products are not completely available.
• Also, only half of the companies assumed that their existing customer data is up-to-date and they badly needed web app development.
• Four out of ten companies believe that customer information is not optimally exchanged between sales, marketing and customer service.
• Although 89 percent of the companies surveyed now have a CRM system, many do not use it consistently. Even for a basic task, such as maintaining customer data, 12 percent of all companies resort to other software tools.

Establishing, maintaining and developing customer relationships are the beginning and end of survival on the market. It is only after you have created enthusiasm among customers that they will commit to a company in the long term and most likely make recommendations.
So it is no surprise that CRM systems are a standard feature for companies and many companies order CRM development to stay up-to-date.

What exactly is a CRM and why is CRM development so important?

Customer Relationship Management (CRM) focuses on the customer. CRM refers to the philosophy of holistic customer orientation, whereby the main focus is on building and intensifying customer relationships. The focus is therefore on individual and personal communication, as well as customer care.

Customer Relationship Management (CRM) focuses on the customer. CRM refers to the philosophy of holistic customer orientation, whereby the main focus is on building and intensifying customer relationships. The focus is therefore on individual and personal communication, as well as customer care. CRM allows full visibility across departments: marketing, sales, support:

We were contacted by a Canadian company, which served telecom customers,to have CRM development done for internal use. Due to the ever-changing business processes, the systems already available on the market were unsuitable for use at Business44.

Our CRM developers were involved into an all-encompassing CRM system development that is fully customizable; allows video and audio calls with customers; marketing automation in the form of email and SMS sending; as well as task management. Sales managers have access to information about customer behavior and can adjust strategies depending on the data collected. They also receive reports on the performance of individual sales reps and teams. All these led to an increase in the overall efficiency of the sales department by up to 50%.

The advantages and disadvantages with existing solutions are always the same.
Biggest advantage: You have an immediately available and, at first glance, cost-effective solution.
Biggest disadvantage: you never have all the features you need, whilst having features you will probably never need. This means your process is not accurately mapped and you can never fully automate.
At some point, every company reaches the point where it is determined that the standard CRM system is only of limited use. As soon as additional effort, which is usually compensated by manpower, becomes more expensive than having your own CRM system, it becomes a time to rethink.
In addition, there are factors that are difficult to measure, such as the loss of information, inefficient document management, customer sentiment, etc..

Thanks to our know-how and years of experience, we can offer you a comprehensive CRM system and other software development services that will benefit your entire company.
Our individual software can be adapted to your most diverse tasks and maps your process 100%.

Can your CRM reflect the mood of your customers? Our CRM systems can.
Benefit from numerous advantages and increase the productivity of all employees and departments in your company. Expand your contact management with our professional CRM software development along with stunning UI/UX design services. The improvement and automation of processes independently completes small tasks for you and makes your work easier. Achieve higher customer satisfaction and retention to increase your business success. Identify opportunities and create accurate forecasts.